Established in 1990 as The Wellington Region Sports Education Trust, our organisation’s purpose has always been linked to the value of physical activity.
Our Trust deed sets out our purpose as being “for advancement and education of sport, fitness and leisure activities for the welfare, safety, benefit and education of members of the communities located in the Wellington Region.”
This purpose acknowledges the value being physically active has, not just for individuals but for communities and ultimately, for our region. It is a purpose that still holds true for us 30 years later.
Over the last 30 years, exactly how we’ve supported our region to achieve this purpose has changed and evolved. In 1996, our mission was “to improve the quality of life for all people in the Wellington Region by enabling and encouraging them to participate and achieve in sport, fitness and leisure.”
By 2005, this had evolved to focus on supporting the Wellington Region to become “New Zealand’s most successful sporting and physically active community.”
In 2008 we rebranded from Sport Wellington Region to Sport Wellington; and in March 2021 we launched our newest identity that better reflects the work we do across the organisation and in our communities every day.
Our latest transformation, through a new strategic direction and identity, sees us return more closely to our original purpose through a renewed focus on ensuring equitable opportunities for quality experience in physical activity for all.