This series has been designed to accommodate your hectic schedules, taking place during lunch, from 12:00-1:00 p.m., so that you can sit back, eat your lunch, and learn some valuable insights, strategies, and practical tips.
At the end of each session, there is time for Q&A.
Upcoming Confirmed Webinars
Midday Mastery Webinar
Marketing Channels – How to best use the tools you have
Thursday 22 August – 12:00 noon to 1:00pm
How to best use your existing marketing channels:
• Why is Google important/how it can help best practice
• How to best use your website
• How to use social media platforms Facebook and Instagram – basic, tips and tricks
• Sponsorship, PR and network marketing
Nicole Colless – Marketing Advisor
Marketing, Advisor, Taranaki
With over a decade of experience in the marketing and communications sector, Nicole is dedicated to assisting businesses to navigate the ever-changing marketing landscape.
Her approach is rooted in the philosophy that marketing decisions and outputs should be based on your business's unique needs, rather than chasing trends.
Feedback from a recent workshop delivered by BakerTilly in New Plymouth included:
• Orienteering Taranaki is considering changing their branding as their logo needs a refresh.
• “I really enjoyed the marketing and communications training because it stripped things back and simplified ways of doing things. As a result of the workshop, I plan to simplify the way I deliver information on social media and streamline my posts in a more simplistic way. I understand the workings of Facebook, Instagram more deeply and have loads of ideas about how to extend my audience reach.” Alice, Mid Central Rugby League
This webinar series runs from July 2023 through 2024.
Midday Mastery Webinar Series
Providing valuable insights, strategies, and practical tips
Past Webinars and Resources
Social Media Webinar - Sports Codes and Digital Media
Presenter - Sarah Ellem, Skilled Marketing and Communications Strategist - Manager at Baker Tilly Staples Rodway Taranaki.
Having worked in the marketing, communications, and media space for 20+ years across NZ, UK and Europe, Sarah has a vast range of experiences and creative expertise to support businesses in their marketing efforts.
Sarah looks at what you’re currently doing, and then explains what you could be doing and some tips to making marketing easier.
- Understand your audience(s)/stakeholders/channel selection
- Making a marketing plan – why it’s important
- Brand – what is it really, and how best to build a strong one
- Telling your sports code story - opportunities
Marketing Channels – how to best use the tools you have
- Why is Google important/how it can help/best practice
- How to best use your website
- How to use social media platforms Facebook and Instagram - the basics, tips, and tricks
Click here for insights on how to combat declining organic reach in social media
Volunteer Webinar - Attracting and Managing Volunteers
Presenter - Tracey Ward, Volunteer Wellington
Tracy Ward is the Manager of Member Services at Volunteer Wellington where she supports leaders of volunteers in all aspect of their volunteer programmes. Tracy coveredthe life cycle of Volunteers:
- Recruitment - how to recruit and enlist volunteers.
- Retention - how to engage and support volunteers.
- Recognition and reward – how to acknowledge and show appreciation to volunteers .
Marketing Webinar - with a high-level focus on sport codes and social / digital media
- Mastering Google for your business
- Making the most of your website
- Unlocking social media secrets
- And all this with a special focus on sport codes!
View resources and recording
Fundraising and Sponsorship Webinar
Presenter – Jenni Giblin, Funding HQ
It is important to be strategic with your fundraising. This requires planning, diversification - and good storytelling! In this webinar, Jenni Giblin, Funding HQ will provide some basic, practical tips on how to apply for funding successfully and then discuss:
- The importance of telling your story properly and creating a compelling case for funders
- What a diversified income plan can look like (and how to implement it)
- Grassroots sponsorship and creating your pitch
Creating a Safeguarding Culture - Integrity Webinar
Presenter – Cameron Prestidge, Sport NZ
An important and relevant topic for all organisations and clubs, this webinar help building a practical understanding of child and member safety, how you can embed these into your organisation’s culture, and how you can make a difference to make sport and recreation safe, fair, and inclusive for all.
Key takeaways:
- Safeguarding is about protecting the safety and wellbeing of all participants.
- A participant can be anyone involved in sport and recreation, including players, volunteers, coaches, athletes, managers and officials.
- Child Safeguarding and Child Protection are different, and care needs to be taken to ensure each term is used in the right context.
- Harm can happen to participants in sport and recreation through multiple areas and each area requires work to increase protective factors.
- Preventing harm is a collective responsibility which requires collaboration between organisations, communities and participants.
- Safeguarding should evoke trust and confidence – not tension or discomfort for participants.
View resources and recording here
